Built on Strategy.
Driven by Story.
Brand strategy and positioning that give businesses the clarity, confidence and direction to grow.
We help businesses define what makes them different, then bring that difference to life through compelling brands, clear messaging and digital experiences that build trust and drive growth.
Why Clarity Wins
Most businesses don't struggle because they lack expertise.
They struggle because they lack clarity.
As businesses grow, messaging becomes diluted, positioning loses focus and what once set them apart becomes harder to articulate.
For others, the challenge starts much earlier. A great idea without a clear position rarely reaches its potential.
In both cases, the outcome is the same, people don't fully understand what makes the business different.
That's where we come in.
We partner with founders and leadership teams to define what sets their business apart, then turn that clarity into strategy, messaging and digital experiences that inspire confidence and support growth.
How We Help
This isn’t about doing more.
It’s about identifying what’s holding your business back, strengthening what makes it different, and creating a clear direction for growth.
Our work typically sits across three areas:
Brand Positioning & Strategy
Define what makes your business different, where you sit in the market, and how you're understood by the people who matter most.
Messaging & Brand Experience
Translate strategy into compelling messaging, digital experiences and communications that build trust, strengthen your brand and create consistency across every touchpoint.
Strategic Partnership
An extension of your leadership team, providing ongoing strategic thinking, honest challenge and clear direction as your business evolves.
How We Work
There’s no fixed formula.
Every business faces different challenges, but our process always begins with understanding what makes yours different.
From there, we bring clarity to the areas that matter most:
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Positioning your business with confidence
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Refining your messaging and brand story
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Creating consistency across every touchpoint
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Building a strategy that supports long-term growth
The result is a brand that communicates with clarity, builds trust and gives your business a stronger foundation for growth.
About Salt & Sand
Salt & Sand Consultancy was founded by Adrianna Starling to help businesses communicate with greater clarity, confidence and purpose.
We believe the strongest brands are built on clear strategy and brought to life through compelling storytelling. By defining what makes a business different and translating that into meaningful experiences, we help businesses move from momentum to direction.
Working closely with founders and leadership teams, we challenge assumptions, refine positioning and create brands that people understand, remember and trust. Every engagement is collaborative, tailored and grounded in commercially focused strategy, designed to build confidence, strengthen brands and support long-term growth.
Meet Our Team
Adrianna Starling
Founder
Adrianna Starling is the Founder of Salt & Sand Consultancy.
Her work is defined by how she thinks as much as what she does known for bringing clarity to complex situations, asking the right questions, and challenging assumptions where needed.
She works closely with founders and leadership teams, often at moments where something feels off, unclear, or ready to evolve. Her role is not to manage, but to guide, bringing perspective, structure, and direction to the decisions that shape a business.
Clients value her ability to listen deeply, see what others miss, and translate that into clear, confident action.
Salt & Sand Consultancy reflects this approach, considered, focused, and built around the belief that clarity changes how a business operates.
Let's Collaborate
If something feels unclear in your business or you’re ready to sharpen how it’s positioned, we should talk.