The Shift
Most businesses don’t have a marketing problem.
They have a clarity problem.
For some, that shows up as misalignment, a business that has grown, but no longer communicates with precision.
For others, it’s at the very start, a strong idea, without a clearly defined position.
In both cases, the challenge is the same, how the business is understood.
That’s where we come in.
We work closely with founders and leadership teams to define and refine how their business is positioned, internally and externally, and to translate that into a strategy that actually drives growth.
What We Do
This isn’t about adding more.
It’s about identifying what’s not working, strengthening what is, and building a clear, confident direction forward.
Our work typically sits across three areas:
Brand Positioning & Strategy
Defining where you sit in the market, what you stand for, and how you’re understood.
Growth & Marketing Strategy
Translating that positioning into clear messaging, content, and campaigns that perform.
Strategic Partner
Working alongside you as an extension of your team, shaping decisions, refining direction, and ensuring consistency as you scale.
How We Work
We don’t follow a fixed formula.
Every business comes with a different set of challenges, but the work always starts in the same place; understanding what’s really going on beneath the surface.
-
Identifying where your brand is misaligned
-
Refining your position in the market
-
Strengthening how you communicate
-
Building a strategy that is both clear and commercially effective
This is close, collaborative work, designed to bring focus, not noise.
About Salt & Sand
Salt & Sand Consultancy was founded by Adrianna Hokanson Starling.
Our work sits at the intersection of brand, strategy, and growth, helping businesses move from momentum to direction.
Led by Adrianna, we work closely with founders and leadership teams who are ready to be challenged, not managed, and who understand that clarity is what drives meaningful growth.
Our Point of View
Most brands don’t need more activity.
They need better direction.
Growth without clarity creates noise.
Clarity creates momentum.
The businesses that stand out aren’t doing more, they are simply more precise in who they are and how they show up.
Meet Our Team
Adrianna Starling
Founder
Adrianna Starling is the Founder of Salt & Sand Consultancy.
Her work is defined by how she thinks as much as what she does known for bringing clarity to complex situations, asking the right questions, and challenging assumptions where needed.
She works closely with founders and leadership teams, often at moments where something feels off, unclear, or ready to evolve. Her role is not to manage, but to guide, bringing perspective, structure, and direction to the decisions that shape a business.
Clients value her ability to listen deeply, see what others miss, and translate that into clear, confident action.
Salt & Sand Consultancy reflects this approach, considered, focused, and built around the belief that clarity changes how a business operates.
Let's Collaborate
If something feels unclear in your business or you’re ready to sharpen how it’s positioned, we should talk.